Chet Holmes' Book The Ultimate Sales Machine
This book is nearly thirty years in the making.
And the insights prove it. A masterpiece of insights, wisdom and step-by-step instruction to build The Ultimate Machine. A machine implies a level of precision and that's exactly what you'll take away from this book: How to turn your company into a precision-like sales machine. This is where nothing is left to chance.
In most companies, the majority of the sales process is not well defined. In Chet's book, he lays out the fourteen strategic objectives you should have for every sales interaction. Most companies have two or three strategic objectives that are met in a sales interaction, and those two are three are not even well defined; they are haphazard and left too much to chance.
The basic idea:
Becoming a master is not about doing 4000 things. It's about doing 12 things 4000 times. Over his thirty-year career at the top of the sales and marketing fields, Chet Holmes has worked like a machine himself to boil down all you'll ever need to know into 12 skill areas that make you a master. And to make your life easy, he has divided the book into 12 chapters, each focusing on the skill you need to master. Written with great examples and practical stories, you will find this book, and it's writing to be artful and entertaining (so say the other famous authors below).
The end result:
The end result of this rather spectacular book is that you will get a lifelong blueprint to absolutely mastering the art of how to market, manage and sell like a machine. And in the end, no company will be able to stand against you. That is the ultimate promise. NO company will be able to compete with the company that masters the material in this superbly crafted book. You will take the business you want from whomever you want to take it and they will be powerless to stop you. You will pre-empt your competitors at every turn, even at a higher price.
Here's what other great authors are saying about Chet's book:
"Chet Holmes is one of the greatest teachers of marketing, sales and business success in the world today. This incredible book will supercharge results in every part of your business."
"Chet has the best material I've ever seen on how to hire an army of salespeople and get more out of them than anyone else once you hire them. "
"One of the top 20 change experts in the country."
"Almost NO entrepreneur is strategic. Virtually no business owner optimizes their time effectively. Few, if any business owners know how to sell---even moderately well. Reading Chet Holmes' book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. The secret is mastering twelve potent steps Chet has discovered and richly reveals in these pages. It's essential reading for anyone craving business greatness and prosperity."
"The Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach."
"The only thing Chet Holmes does better than speak is write. I hope you do everything in your power to hear all that he says and read all that he writes. The man is a genius and after you absorb what he has to tell you, you'll be your own genius. This book will be a classic for as long as businesses seek to improve their profits, their sales & their futures."
"To make the Ultimate Sale, you want to be mentored by the Ultimate Salesman, Chet Holmes. He will inspire you to phenomenal sales success. Happy reading."
"No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever!"
"Nobody knows more about how to create the ultimate sales machine than Chet Holmes. Read this book and supercharge your business."
"Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books I've read on business growth are interesting. But this man's material is out-of-the-park great."
"The ultimate Sales Machine is a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow it's advice. I created the phrase: 'Work ON the business not just IN it,' Chet shows you how to work ON increasing your sales like no other."
"Chet Holmes is one of the best marketers on the planet. This book proves it. It's a landmark work that you could read- and reread forever and just keep getting more and more out of it."
"I built my first company to become the 59th fastest growing private company in America, and my second one to $85 million in just 21 months. We used Chet's concepts at both companies and there just is no one that has such powerful yet practical ways to grow companies. And I love the idea that to be great you only need to know 12 things, not 4000. That's proven to be so true in my life."
"We all sell for a living - some of us know this and the rest of us don't yet. Either way you have to read this book. Chet Holmes is a consummate professional with sales and marketing know-how that even Homer Simpson could implement without a brain transplant... Applying the success systems in this book will transform your business and your life."